Will Youth Bubble Up for Richmond, CA “Soda Tax” Vote Despite Industry Millions to Fizzle It?

Oct. 7, 2012 / By

New America Media/Richmond Pulse, News Report, Malcolm Marshall, Posted: Oct 07, 2012

RICHMOND, Calif. – Nai Saechao, a first time voter, says she hasn’t made up her mind about Richmond’s so-called soda tax, set to appear on the Nov. 6 ballot. While she admits obesity is a problem, like other residents here she’s not convinced taxing soda is the solution.

“There’s a lot of things that contribute to the obesity problem,” Saechao said. “If people learn to moderate their intake, it will help.”

A Penny Per Ounce
Measure N calls for a penny-per-ounce tax on all sugar-sweetened drinks sold in the city.
First proposed in May, the idea has split the community, with small business owners and community health advocates among those squaring off over the measure’s potential health and financial impacts.

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